Phoenix Arcade Privacy Policy

Introduction

Phoenix Arcade Pte. Ltd. ("we", "us", or "our") operates mobile games that are free to download and supported by advertising. This Privacy Policy explains what data we collect, why we collect it, who we share it with, and how you can manage your preferences.

By installing or using any of our apps, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein.

Data We Collect

We want to be transparent about exactly what data our apps collect. Our apps collect the following categories of data:

1. Device and App Identifiers

  • Advertising ID (Google Advertising ID on Android, IDFA on iOS) — collected to serve personalized ads, measure ad performance, and attribute app installs to advertising campaigns.
  • Device ID (Android ID or equivalent hardware identifiers) — collected for analytics, fraud prevention, and to ensure the app functions correctly across sessions.

2. Device Information

  • Device model, manufacturer, and screen size
  • Operating system name and version
  • Language and locale settings
  • Network connection type (Wi-Fi, mobile data)
  • IP address

3. App Usage and Interaction Data

  • In-app events and user interactions (e.g., screens viewed, buttons tapped, game progress) — collected via Google Firebase Analytics to help us understand how users interact with our apps and to improve the user experience.
  • Ad interaction data (ad impressions, clicks, and views) — collected by our advertising partners to measure ad performance.

4. Crash Logs and Diagnostics

  • Crash reports, error logs, and performance diagnostics — collected via Google Firebase Crashlytics to identify and fix bugs, improve app stability, and monitor overall performance.
  • This data may include stack traces, device state at the time of the crash, and the app version.

How We Use Your Data

We use the collected data for the following purposes:

  • Serving Advertisements: To display ads, including personalized ads based on your interests and interactions.
  • Analytics and Improvement: To understand how our apps are used, identify popular features, and improve the user experience.
  • Crash Reporting and Stability: To detect, diagnose, and fix technical issues and crashes.
  • Fraud Prevention: To detect and prevent invalid ad traffic, fraudulent installs, and abuse.
  • Ad Measurement and Attribution: To measure the effectiveness of advertising campaigns and attribute installs to the correct ad sources.

Third-Party Services and Advertising Partners

Our apps use third-party SDKs that collect and process user data independently. We believe it is important that you know exactly which third-party services are integrated into our apps. Below is the complete list of our advertising and analytics partners:

Advertising Partners

We use Google AdMob as our primary ad mediation platform. Through AdMob mediation, the following ad network partners may serve ads in our apps and collect data as described in their respective privacy policies:

Additional ad networks may be added to our mediation stack from time to time. We will update this Privacy Policy accordingly when new partners are integrated.

Each of these ad networks may collect data including but not limited to: Advertising ID, Device ID, IP address, device information, ad interaction data, and approximate location. This data is used by our partners for ad serving, personalization, measurement, analytics, and fraud prevention, in accordance with their own privacy policies.

Analytics and Crash Reporting

  • Google Firebase Analytics — collects app usage and interaction events to help us understand user behavior and improve our apps. Privacy Information
  • Google Firebase Crashlytics — collects crash logs, error reports, and device diagnostics to help us identify and resolve technical issues. Privacy Information

Data Sharing

We share user data with the third-party partners listed above for the specific purposes described in this policy (advertising, analytics, and crash reporting). We do not sell your personal data to any party. We do not share your data with any parties beyond those explicitly named in this Privacy Policy, except where required by law.

Data Retention

We retain analytics and crash data for as long as necessary to fulfill the purposes described in this policy. Advertising-related data is retained according to the data retention policies of each respective ad partner. You may reset your Advertising ID or opt out of personalized advertising at any time through your device settings.

Your Choices and Rights

You have the following options to manage your data:

  • Opt out of personalized ads: You can opt out of personalized advertising by adjusting your device settings (on Android: Settings > Google > Ads > Opt out of Ads Personalization).
  • Reset Advertising ID: You can reset your Advertising ID at any time through your device settings.
  • Request data deletion: You may contact us at the email below to request deletion of any data we have collected about you.
  • Uninstall: You can stop all data collection by uninstalling the app from your device.

Security

We take the protection of your data seriously and use commercially reasonable security measures to safeguard it. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our apps are not directed at children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete that information promptly. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or third-party partners. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our apps after any changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:

  • Email: phoenixgames.ptd@gmail.com
  • Company: Phoenix Arcade Pte. Ltd.
  • Address: 133/36/103B Quang Trung, Go Vap, Ho Chi Minh - 700000, Vietnam
  • Phone: +84 936320502